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Why do you need macronomics?


Forward thinking about the future external environment is central to business success. But too few companies do it, or do it well:

9 out of 10

UK companies say analysing the future external environment is important or very important.

Only 13%

of UK companies think they’re very good at analysing the future external environment.


of UK companies think their business has underperformed because they failed to think adequately about the future external environment.


of UK companies say they don’t analyse the future external environment at all.


of UK companies think the UK has a corporate culture that doesn’t support forward thinking.


of UK companies believe it would be worthwhile in time and effort to build a better understanding of the future.


Source: Institute of Directors and Barclays Commercial ‘Changing the way you think about change’ survey of company directors.