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Why do you need macronomics?

 

Forward thinking about the future external environment is central to business success. But too few companies do it, or do it well:

 
 
 
9 out of 10

UK companies say analysing the future external environment is important or very important.

Only 13%

of UK companies think they’re very good at analysing the future external environment.

26%

of UK companies think their business has underperformed because they failed to think adequately about the future external environment.

 
25%

of UK companies say they don’t analyse the future external environment at all.

Half

of UK companies think the UK has a corporate culture that doesn’t support forward thinking.

3/4

of UK companies believe it would be worthwhile in time and effort to build a better understanding of the future.

 

Source: Institute of Directors and Barclays Commercial ‘Changing the way you think about change’ survey of company directors.