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Uncertainty

A world of increasing uncertainty

We live in a world of increasing uncertainty, where the pace and scale of change are accelerating, fuelled by ubiquitous social media, connectivity and disruptive business models. But perhaps the biggest challenge of all is the impact of change in the external environment.

We believe understanding the future external environment will be more important in the future, than in the past. This is a world where understanding macroeconomic, geopolitical and future megatrends, better than your competitors, will yield competitive advantage.

“The future ain’t what it used to be.” Yogi Berra
“What do you consider to be the most disruptive external threats to your organisation’s business over the next 5-10 years?”