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"The problem with the future is that it is different. If you are unable to think differently, the future will always arrive as a surprise."

Gary Hamel

"Those rare people who oppose the stream are the ones to watch."

Douglas Axe

"Change is the law of life. And those who look only to the past or the present are certain to miss the future."

President JF Kennedy

Forward thinking for competitive advantage


“macronomics is a macroeconomic, geopolitical and future megatrends research consultancy which helps clients gain a competitive advantage from better forward thinking.”


Where’s your organisation on the Forward Thinking Curve?
Where’s your organisation on the Forward Thinking Curve?

Is your organisation positioned before or beyond the optimum point? Most organisations are positioned at A or B, not C or D. In other words they can profit from better forward thinking.

Forward Thinking is relative not absolute
Forward Thinking is relative not absolute

The potential competitive advantage from forward thinking is relative, not absolute. You can't know the future with certainty - because that is impossible - but you can gain a competitive edge by understanding it better than your competitors.

Free thinking 

macronomics publishes regular reports on future strategic issues, which draw on our 3 core 'Shift' series research programmes covering macroeconomic, geopolitical and future megatrends: Global Shift, Power Shift & Future Shift.


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